Fundação Laço Rosa is a Brazilian nonprofit dedicated to raising awareness about breast cancer, supporting patients, and promoting access to information, early diagnosis and treatment. “50 Shades of Pink” challenges a silence that impacts women’s quality of life: sexuality after breast cancer. The project reframes intimacy as part of the healing process, encouraging open conversations with doctors. By shifting the narrative from taboo to dialogue, it turns conversation into a tool for recovery, self-esteem and a fuller life beyond treatment.
Translation:
#50 Shades of Pink. Self-esteem is the most powerful aphrodisiac there is.
Talking about sex is still a taboo for many breast cancer patients.That’s why FQM, in partnership
with Fundação Laço Rosa, launched the #50ShadesOfPink campaign.
The goal is to raise awareness about the importance of addressing sexuality among patients,
encouraging conversations in medical appointments and across social media.
